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BUSINESS START-UP STRATEGIES

Taiwo Adepoju

Project Manager & Head Project Management Office at Outcess Solutions

Lion and The Gazelle (Antelope)
(A Survival Story)


Every morning a lion wakes up and knows that it must run faster than the slowest gazelle or it will starve to death. It doesn't matter whether you are the lion or the gazelle when the sun comes up, you better start running." - African Proverb. In many ways, the business environment is like the African Jungle. The fast will always eat up the slow. It's nothing personal. It's about survival.


THIS IS BUSINESS!
Scale
Scaling is only difficult when you grow your organization like a tower instead of a city.
-Jurgen Appelo


Scaling is simply taking the business from a subsistence level to a commercially viable one. Consider the bucket(Passive) and The Pipeline (Active) models. Are you moving your products with a bucket? Or have you built a pipeline for ease of operations?

CASH FLOW
You will never know true freedom until you achieve financial freedom. Financial freedom guarantees total freedom from the dependency of all sorts. Cash flow is the easiest way to guarantee financial freedom.

CASHFLOW QUADRANT
4 WAYS TO PRODUCE INCOME
LINEAR INCOME VS.LEVERAGED & RESIDUAL INCOME

The cash flow quadrant above shows the four major ways to guarantee cash flow.
Strategy. The strategy is about reducing dependency on luck It is about being intentional, Deliberate and Focused.(Direction and Destination)
Strategy = Market + Advantage + Risk

How Do I Develop Strategy?
I must understand the Market
I must manage risks
I must think and create competitive advantage